by Carol Tekavec, CDA, RDH
For more on this topic, go to www.dentaleconomics.com and search using the following key words: practice growth, marketing, advertising, patient education, communications, treatment-planning, patient financing, Carol Tekavec.
Most business leaders agree that at times of market stress, marketing should increase. Rather than cutting back on “promotional” activities, putting your practice out in the forefront of your community is recommended. Advertising, per se, can be helpful, depending on how ads are designed. Advertising can also be expensive. Here are a few ideas for promoting a practice that are not expensive, and in some cases, free: ….